Gazprom-Media controls about 30% of TV advertising market in this country and is Russia’s second largest “sales house” in the advertising market. At present time Gazprom-Media is an exclusive seller of federal advertising for such channels as NTV, TNT.
Besides, Gazprom-Media has the exclusive rights to sell advertising capacities for satellite platform NTV-PLUS and wide range of cable and satellite thematic channels targeted to various audiences.
- 17 sport and cinema channels produced by the satellite operator NTV-PLUS;
- 5 cinema channels and popular science channels of VIASAT Group;
- 3 channels of global media company NBC Universal: Syfy Universal, Universal Channel and Hallmark;
- children and family channels: Nickelodeon, Disney Channel, Children Channel (Detsky), Zoo;
- fashion cannels: World Fashion RUS and Style TV;
- HD Life, Russian Extreme, Russian Night, Law TV (Zakon TV), etc.
Gazprom-Media claims its objective is to efficiently form and use advertising resources of TV channels and to find the best solutions to secure brand advertisers’ contact with the targeted audience.
Gazprom-Media is equipped with all the state-of-the-art technologies of TV advertising sales and is a worthy representative of TV channels in the advertising/marketing space. The company participates in developing advertising tools and in drafting broadcasting timetable. It efficiently manages the resources of TV channels providing in the long run successful campaigns for all advertisers.
In the end of 2008 the department started centralized selling of advertising at the Holding's radio-stations (Echo of Moscow, CITY-FM, Relax FM, DETI.FM, Pervoe Populyarnoe Radio, NEXT FM).
Scope of activities:
- Direct advertising
- Satellite and cable television
- Sponsorship